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FORTUNE'S VISUAL ACHIEVEMENTS

COMMISSIONED portfolios of photographs

 

PHOTOGRAPHY

FORTUNE'S BUSINESSMEN
PORTFOLIOS
SINGLE IMAGES

 

PHOTOGRAPHERS

WALKER EVANS
RALPH STEINER
JERRY COOKE
FENNO JACOBS
ROBERT MOTTAR

 

PHOTO-ESSAYS

Margaret Bourke White Copper in the Mill 1932
Robert Capa, Mexican Steel, 1940
William Garnett, The Houston Complex, 1958
William Garnett, Voltage Valley, 1956
Marvin Koner, Neighbours who are neither rich nor poor, 1962
Arnold Newman The Skyline Builders
David Plowden , Gone Fishing, 1964
Ezra Stoller , mass precision symmetry , 1946
Robert Doisneau, Palm Springs, 1964
 

WHAT SHOULD FORTUNE PHOTOGRAPHS DO?

"The picture is quiet and true. Since I am writing about photography let me point out that this picture is a better part of the story at hand than either a drawing or a painting would be. There is a profitable and well-run cracker firm in a sweaty part of the town, there is a knot of men talking on the pavement about anything but crackers, amidst the irrelevant trucks. This is where Mal-o-Mars are cooked and this is where last week's newspaper meets the gutter too. And the Strand Hotel becomes famous for flavour. My point is Fortune photographs should take a long look at a subject, get into it, and without shouting, tell a lot about it." to R.D. Paine, 23.7.48 (Walker Evans at Work).

June 1948, Jerry Cooke at Nabisco

 

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