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ARTHUR GERLACH

FOR FORTUNE

 

SCHWARZ'S TOYSHOP
LOURDES June 1934
REPUBLIC STEEL
BERGDORF GOODMAN
PRATT AND WHITNEY (with Dmitri Kessel)

 

COCA COLA and text
RUBBER
ZINC (single)
HANDICRAFT

 

Arthur Gerlach (1898 - ?) was FORTUNE's Mister Still-life, allowed great latitude in presenting a variety of objects usually on a double page and in colour. In December 1939 he was awarded the Christmas cover, a lugubrious (even sinister) encirclement of festive lights.

It comes as a huge surprise to see him sent to Lourdes in 1934 to bring back the sights.

 

 

FORTUNE COVER OCTOBER 1941
FORTUNE COVER DECEMBER 1939

 

 

 

 

 

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