|NABISCO, THE DOUGH IS RISING, JUNE 1948|
|MADE IN MILWAUKEE, NOVEMBER 1950 photo-essay|
|FORGING : INDUSTRIAL SPECTACLE, MAY 1950 photo-essay|
BIG MONEY AIRLINE , DECEMBER 1951 photographs
|TWELVE MILLION NEW TELEPHONES , JUNE 1950 three photographs|
|CARROTS TO CHLORINE , JUNE 1951 photo-essay|
|CHARLES P.TAFT, August 1947, single image US Protestant Lay Leader|
|NEW YORK CENTRAL'S BUFFALO STATION , MAY 1954 one photograph|
|SPIRAL ANTENNAE , July 1951 (article on Electronics, single)|
|ABBEY STEEL WORKS, MARGAM UK 1953|
Jerry Cooke is described variously as a Life Photographer, and a proud ornament of Sports Illustrated. I am amazed his work for FORTUNE is so seldom quoted. He had arrived in America as Yuri Kutschuk in 1939 from his native Ukraine. His aunt Celia had worked for a Berlin photo agency and started the PIX Agency in New York for whom the newly minted Jerry Cooke started work with the Baby Rolleiflex his aunt had given him.He became Eisenstadt's assistant, and in LIFE you can find them both spinning helplessly on rides at Coney Island.
He was a founding member of the Society of Magazine Photographers (now ASMP) , gaining for them a status akin to a Trade Union. In between travels in America among Factories, Bridges, Dams and other sublimities he travelled abroad extensively, speaking as he did five languages. He became Director of Photography for Sports Illustrated and contributed 47 covers. he was a regular feature in the Landscape at the Kentucky Derby whoich he never missed, and always from the vantage point of the Winning Post.
Something of his spirit and generosity can be glimpsed from his kindly letters to a floundering fan of FORTUNE shown beneath.
WHAT SHOULD FORTUNE PHOTOGRAPHS DO? Walker Evans writes of the lead image (see above) to the Nabisco feature.
"The picture is quiet and true. Since I am writing about photography let me point out that this picture is a better part of the story at hand than either a drawing or a painting would be. There is a profitable and well-run cracker firm in a sweaty part of the town, there is a knot of men talking on the pavement about anything but crackers, amidst the irrelevant trucks. This is where Mal-o-Mars are cooked and this is where last week's newspaper meets the gutter too. And the Strand Hotel becomes famous for flavour. My point is Fortune photographs should take a long look at a subject, get into it, and without shouting, tell a lot about it." to R.D. Paine, 23.7.48 (Walker Evans at Work).
TWO LETTERS TO CHRIS MULLEN
Jerry Cooke born 1921, died 27.10.2005. This tribute is dedicated to Peter and Lauren McGrath. I am delighted that my FORTUNE material on Mr.Cooke alerted his family to less familar parts of his long and distinguished photographic career.
|PDN Online Daryl Lang Sports Illustrated tribute|