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Over a certain period, each monthly issue showcased an American Business Man, in the same way as Playboy produced a regular gatefold. Being chosen was an honour even though the images were often unflattering and the accompanying text acerbic.
One exception was a CEO who refused to cooperate, only to have his hand forced when the magazine acquired a photograph of him from his mother as a rather obsese tot on a tricycle with scarlet beanie hat.