ADVERTISING LAYOUT, 1928, single and multiple pages
OBJECTS ON A PAGE, main menu
OUT OBJECTS ON THE PAGE is a demanding exercise, and means, among
others things, the balance of images, texts, captions, to the best effect
- where appropriate avoided visual clutter, making silent responses across
the surface and in the process entertaining the reader. Here are some
examples from my teaching that can be used as exercises for study.
Hoffnung, from Ho Ho Hoffnung , 1959..
02 Bartolomeo Scappi, Opera... Dell'Arte del Cucinare ,
Venice 1610, the classic book about food and cookery, originally issued
in three parts with woodcuts.
Corporation warrants every part", an advertising image, 1963
Maria Valsalva, De Aure Humana Tractatus ,Bologna 1794, an edition of
the classic work on the anatomy of the ear with 10 engraved plates.
Kircher, illustration to Magnes, his treatise on Magnetism,
and an odd collection of disparate elements - map, objects, sheet music,
diagram and illusions. Published in Cologne in 1643.,
some of the many things a BELL telephone man needs for installing telephones",
Western Electric advert May 1952, 22 x 24cms.
03 A patriotic
Broadside Ballad c1830 25 X 19cms. Printed in Colchester
at Skelt's by the firm of Skelt's.
Les Ruses Innocents, De Sercy, Paris 1688, plates demonstrating
aspects of angling.
Jones, plate of Egyptian decoration from Grammar of Ornament
, 1856, chromolithographs, and part of an attempt to publish a collected
edition of ornamentation from world cultures. Typical of Jones' techniques
of arranging different sized objects on a page.
03 Giovanni Tagliente, Lo presente libro insegna la verra arte
delo excellente scrivere de diverse varie sorti de litere ,Venice
1527, a handbook on calligraphy for the diplomatic community of Venice.
The engravings are cut by Eustachio Celebrino, and a more ingenious
arrangement of the elements of writing could not be imagined - a perfect
symmetry with hidden dynamic elements.