BRAND CHARACTERS

GENERAL GALLERY ONE

GENERAL GALLERY TWO

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AN ANTHOLOGY, CHEEKY CHAPPIES AND THE 1930'S

Brand Characters It is one thing inventing your comic character and sustaining narration and a certain continuity in behaviour and in appearance. It is quite another inheriting, even inventing a fictional visual character intended to represent a product, service or event. It is a visual challenge to designer and illustrator, but a most powerful device.

All the material is from my own collection, and reflects my own teaching (and writings) from 1974.

So there.

CASE STUDIES
Old Heathers, Robinson's Lemon Barley Water

THE KOOL PENGUINS, a couple of examples for you

THE STORY OF SUGAR PUFF, 1957, illustrated by John Hanna

ELSIE THE BORDEN COW

JOLLY GREEN GIANT

COBB'S FRUITS, MR.PONCE

KLEENEX'S LULU

THE MONARCH LION

MISTER PEANUT

MISTER BRANDYMAN FOR MARTELL'S

WESTERN ELECTRIC

PHILIP MORRIS' JOHNNY

THE COLONY CORKERS, ITALIAN SWISS COLONY WINES

BERTIE BASSETT ANNUAL 1950

QUAKER OF THE OATS

BETTY CROCKER AND HER CAKES

 

REFLECTIONS ON BRAND CHARACTERS

Mister Whiskoff, trials and plans - British magazine feature on the invention of a Brand Character.

Doogle didn't like advertising January 1945, using comic strips to sell

Sound Advice,various brand characters by Gardner Displays c1935

FOUR EVANGELISTS , A COMPARISON OF EXAMPLES

COCA COLA , THE IMP AT THE FOUNTAIN

THE BISTO KIDS

KATIE AND OXO

BETTY CROCKER AND HER CAKES

 

SINGLE IMAGES

Chiquita Banana - a comic strip April 1938

Mister Peanut - a comic strip April 1938

Mister Peanut - in the flesh

Katie and the Cube

Snap Crackle and Pop

Johnnie Walker 1942 walking in Scotland

Old St.Croy Rum Pirate

Kleenex, Lulu

Wrigley's Chewing Gum

Puritan Soap Couple

Cookeen Flying Cook

WARMO c1950 UK

Double Diamond , City Gent c1949

Coffee Robot c1950 c1950 UK

Robinson's Gollywog , Golden Shred 1957

Busy Bee for Beechcraft, Disney, date unknown

Creamola Man in the Moon - a terrifying prospect of a Scotsman spoon-feeding the Moon. "Tickle" is used in the copyline, but is also a reference to the well known song, "Stop your Tickling Jock..." sung by a woman fondled by a Scotsman. detail The Bonnet is too big,and the kilt much too short in the hemline.

Ovaltine Night and day Nightcap

Brooke Bond Tea, Chimps James Bond spoof

Bourn-Vita Sleeping Mug 1949

Cow and Gate, Food of Royal Babies

Laugh it Off with a JEST (Pixie)

The Shell Mannikin 1936

It Never Rains but it pours (Morton Salt) 1936

Uscolite Pipe Man drinking Vinegar 1955

Camloc Fasteners Mannikin 1944

Mr.Cellophane 1944

Utah Radio Goblins 1944

MORE Utah Radio Goblins DATE UNKNOWN

BRER RABBIT New Orleans Molasses

Mister Ralston Food (package and legs type)

Aunt Jemima, Buckwheats

Sunmaid Raisins

Teddy Snow Crop

Fire Chief Puppies (Texaco)

Mister More For Less (Rizla)

Mister Therm (Gas Council)

National Benzole archer

Monk, Monk and Glass Custard

The Man with the Gong, Rank Organisation

The Glidden Paint Bird

Smoky the Bear (US Forestry Service) for Allis Chambers

The Mack Bulldog, Mack Trucks

Bertie Bassett, Liquorice Allsorts (single)

Carson Paper, Cotton Ball

Bovril Calf

Pearl Wick (model)

Tio Pepe, Sherry one

Tio Pepe, Sherry two

Life Guard Tot

ZUBE Horse

Chessie, Chesapeake and Ohio\

Cream of Wheat Chef

Zerex Goose, Anti Freeze by Du Pont 01

Zerex Goose, Anti Freeze by Du Pont 02

Double Diamond City Gent

Bourn-Vita Mug

Bird's Eye Bird

Underseal mechanic

Pete Penn, Pennsylvania Motor Oil

Snap, Crackle and Pop, Rice Crispies

Sterling Salt

His Royal Nibs, Nibroc

Del Monte Cowboys

Hastings, tough and gentle

OK Sauce Waiter

Polly Red Top for Thermos

Harry and David - Fruit of the Month

Professor Tech

Chef Boy-ar-dee

'Scoop' Swan (Soap)

Tex of Texcel Tape 1948