01 Martel Brandy Character , c1953.
02.Heinz Tomato Ketchup , October 1960.
03.Johnny Walker , brand character for whisky,
04.Sharp's Toffee, Sir Kreemy Knut himself, long established brand character. Other monocled buffoons and aristocrats have the jaunty air of somebody who feels guilty with such an elitist piece of equipment. Despite his whimsical name, this character has the stony imperturbable expression of someone born to sport the glass. Typical of British culture that such gravitas is applied to Toffees. June 1954, 11 x 19cms.
02 The Tareyton Toff always seen standing behind the pack while the advert concentrates on some smart young thing from the Social register, on this occasion Mrs. Robert Gibb, socialite and accomplished horsewoman (not shown), 2 x 5cms c1952
03. FRAN, the Formfit Gal May 1955, advert for Skippies
by Formfit (Panties and Life Bra). The arrival of a brand character
from one culture into a narrative in another culture, gives excellent
opportunities for dressing up and registering the cultural characteristics
of the visited culture. Hence the Corsetted One will appear in Floppy
Beret with Mahl Stick (Paris), Furry Hat and Knout (Moscow) or Bullfighting
Cape and Goad (Madrid).
Here FRAN has stumbled in the enchanting world of America's London - top hat, monocle and swagger cane. The copy clarifies the issues -