There are some brand characters (many perhaps) that are conceived in
hope, launched in belief and withdrawn in embarrassment. Here are some
that might have had memorable qualities, but they were ephemeral - that
is, dumped immediately.
01. a delightfully dim concept of Mr Controls - a sort of rheostat.
August 1953, US electrical company.
02. Mr.FRIB has an awful name, a pathetic presence, a doomladen product
and is badly drawn. I call that a complete disaster but there is still
something about him that sticks in the memory.
03. A fine example of the negative brand character - the very epitome
of malignity, SKIMPY WIRING, an heroic invention for Kennecott Copper.
Here the Total Disaster is the fate of that bijou dwelling. How ingenious
the anatomic structures ! How unnerving the creature that lights a cigarette
from one of his own extremities ! "That's him all right - Skimpy
Wiring - the villain responsible for the electrical woes of homeowners
all over the nation." April 1956 22 x 24cms.