Ten Basic Rules of Memory

p.114, " 1. Think in pictures. This is the most basic ruleof all. Convert a wored - any word - into an image and do this instantly. Once something is seen in our imagination, it is remembered.... 3. Make the pictures concrete. Think of familiar objects, the more personal the better. .. If there is a need to visualise something we do not possess, it is simply acquired in the imagination and made one's own. 4. See objects in action. A dymanic image is easier to remember than a static one.... 5. Make the pictures striking. The more startling, unusual and ridiculous the better... 6. Increase or decrease the size of objects....10. Strengthen the image. This can be done in many ways ... Having spent much of my preofessional career in film and television studios, I like to make use of camera techniques to help reinforce my images..."