At the moment when Advertising was becoming an industry as well as an activity, this book neatly sums up the prevailing ways in which one, all-purpose compound NAPOLIO, could be used for a variety of purposes. Page size is 16 x 21 cms. I suspect the authors might include E.V.Lucas. George Morrow was a prolific illustrator but not quite so cutting and powerful as here.


The invention is sustained, and the level of pictorial invention high. This screen shows most of the book, and stresses the variations on the advertisements and classified advertisements of the day.

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