One of the great graphic cliches this - the eye rolling, jaw gritted Salty Dog - all man and eager to use it. The Sailor stood for a wild spirit and conspicuous consumption - boasting of a huge appetite for Fish Fingers and Women alike. He also has an appeal for his own sex, but in a more Cocteauish way.

The placid fish gutter is by Stevan Dohanos showing fish pie in the offing. The perky Pirate with his multi-coloured parrot was a regular Brand Character for the drink. He is always drawn with amazing stubble- a sort of glaze of tar on the jowls. More on him in due course