Mark Prendergast,

FOR GOD, COUNTRY

AND COCA-COLA,

The Unauthorised History of the World's most Popular Soft Drink,

Phoenix, London 1994.

 

PART I - IN THE BEGINNING

Time Capsule: The Golden Age of QWuackery

What Sigmund Freud, Pope Leo and John Pemberton had in common

The Tangled Chain of Title

Asa Candler His triumphs and Headaches

Bottle It: The World's Stupidest, Smartest Contract

 

PART II - HERETICS AND TRUE BELIEVERS

Success under Siege

Dr. Wiley weighs in

The Sinister Syndicate

Coca Cola's Civil war

 

PART III - THE GOLDEN AGE

Robert T.Woodruff The Boss takes the helm

A Euphoric Depression and Pepsi's Push

The $4000 Bottle : Coca Cola Goes to War

Coca Cola Uber Alles

 

PART IV TROUBLE IN THE PROMISED LAND

Coca Colonisation and the Communists

Breaking the Commandments

Paul Austin's Turbulent Sixties

Big red's Uneasy Slumber

 

PART V- THE CORPORATE ERA (1980 - 1989)

Robert Goizueta's Bottom Line

The Marketing Blunder of the Century

Global Fizz

World Without End

 

Epilogue The Nineties Erupt.