Foreword, Caroline Hightower.

A Timeline of American Graphic Design, 1829 - 1989. Ellen Lupton and J.Abbott Miller.

Graphic Art for the Public Welfare, Neil Harris.

Changing Technology Changes Design, Estelle Jussim.

Design in the Service of Commerce, Maud Lavin

Europeans in America, Lorraine Wild.

From the Poster of Protest to the Poster of Liberation, David Kunzle.

A Zero Degree of Graphics, Jospeh Giovannini.

Interviews with Designers

• Saul Bass.
• Aaron Burns.
• Matthew Carter.
• Ivan Chermayeff.
• Muriel Cooper.
• Milton Glaser.
• Richard and Robert Greenberg.
• April Greiman.
• Tibor Kalman.
• Alexander Liberman.
• Leo Lionni.
• Cipe Puineles.
• Paul Rand.
• Louis Sillverstein.
• Bradbury Thompson.