As a corrective to discarding the packaging and losing the maker's identity, small picture cards were included in a series of products that encouraged further purchases or induced the children of the household to pressure their parents to buy more of a product than was strictly necessary. The Company was founded in 1840 by a German organic chemist who gave his name to the company. Corned Beef (Fray Bentos) and OXO were part of the corporate portfolio. Liebig's were pioneers in well produced and innovative marketing techniques to add some lustre to their otherwise sturdy and unglamorous product. See also Characterisation, Katy and the (OXO) cube.