02 Nineteenth century tokens exchanged on Valentine's day.
Industry Council , February 5th 1949; "Whether your sweetheart is
silver-haired or seventeen .. the lady you love loves jewelry for her
Valentine. Look how her eyes light up when she gets a gift in a jeweler's
box.... Something from the Jeweler's is Always Something Special".
The imagery and copy for a trade institution advert is also something
Special, in the promotion of the product without a brand name.
04 Whitmans's Chocolates , February 4 1950 , The Heart Box and The Sampler. "A Woman never Forgets the Man Who Remembers" .The illustrator is Coby Whitmore, the great Romantic Image Maker from the magazines. His speciality is the lissome and sensuous deployment of fingers and red painted nails. You can also encounter the image in the section on The Kiss
05 Advert for Ronson's Lighters , April 1953, and in this context - pity the product that lacks its special day in the year.