This is a selection of large promotional images to instill into the customer the very idea of Christmas, with an intensity of colour and a vivid repetition of the visual themes. The contents of the Crackers were sometimes specified, as was the nature of the explosion. The catalogues offer other novelties for Christmas Day - Maslks, Flags and Table Decorations - Noses, Hats, Bonnets and Caps. The key for me was the Narrative hook given to the promotional message - the Terror-torial Army, the Art Nouveau Head, the Aviator, the appeal to the life on a Luxury Liner.Once used the product was thrown away and the next Narrative Hook devised for the following Christmas Season.
Also present is the monumental facade of the Firm's Building in London, but never shown are scenes inside the building or factory.