THE AMERICAN

ART DIRECTOR

and others

 

WHO IS THE ART DIRECTOR

1. The Art Director pure (and simple ?) Charlie Tudor of LIFE

2. The Art Director who is also a Designer

3. The Art Director who is also an Illustrator

4. The Designer who art directs Paul Rand, Matthew Leibowitz

5. The Illustrator who art directs

 

QUESTIONS

 

What influenced the design changes over this period ?

 

What was the influence of art directing across the field - e.g. editorial on advertising, magazine on book, magazine on advertising etc.

 

What Art Directors should you know about ?

 

Why are cigarette ads so UNMODERN in a period of radical design changes, i.e. conservative, unresponsive to typographic and image experimentation ?

DIVISION ONE

 

  • Dr. Aghe bled pages, colour photos, Vogue Vanity Fair
  • Lester Beall* typog infl on advertising
  • Alexey Brodovich* expressive typo, use of photog
  • Louis Danziger Container Corp ads of the 50/60's
  • William Golden always associated with CBS,
  • Mathew Leibowitz
  • Herb Lubalin the typogram
  • Alvin Lustig
  • Herbert Matter pioneer of interesting ads
  • Cipe Pineles
  • Bradbury Thompson mainly editorial
  • George Tscherny

 

 

THE OTHERS (Commercially Oriented)

 

Who wins the annual prizes ?

Who chairs the committees ?

SEE

Gordon Aymar of Ayers of Chicago - 1948 Art Director of the Year, voted by his peers

Harlow Rockwell* Life Savers

 

see also L. Moholy-Nagy* and Herbert Bayer* ( Europeans in the US, Bauhaus, Constructivism, Surrealism etc.)