A. TOBACCO
JULY 1935 launching The Fortune Survey - cigarette
consumption p112 good survey of smoking habits in some
detail
OCT 1935 The Fortune Survey contd
MARCH 1936 "Philip Morris" excellent background, good
photographs
JULY 1937 "Old Gold Contest" using rebus puzzles
AUGUST 1938 "Reynolds' Tobacco" excellent detail of the
design and building of the Camel campaigns
MARCH 1947 "Machine as Salesman" the Rowe Corporation,
good drawings and detail
OCT 1949 "Philip Morris comeback...." the no.4 cigarette,
the chairman's contributuin and the salesman's day
MAY 1950 "Benson and Hedges" the minor sensation of
Parliament cigarettes, good article anon with details of top
10 fags in US in 1949
DEC 1953 "The Uproar in Cigarettes" Kings, filter tips
and switching brands
DEC 1957 "R.J.Reynolds' King-Size Profits" (T.P.Murphy) -
overtaking American Tobacco - reference to cancer scare -
new brands etc
JANUARY 1963 "Embattled Tobacco's New Strategy", anon.
excellent and much recommended on consumption and the health
issues
B. ADVERTISING AND THE
ECONOMY
SEPT 1932 a survey of radio advertising -Lucky Strike
mentioned
MAY 1947 "How Well can Americans Live ?" p,130 what they
eat, drink, and smoke
NOV 1947 issue devoted to selling, see image montage by
Will Burtin p 108 the American Bazaar
APRIL 1952 "Why do People Buy ?"
AUGUST 1953 "The Changing American market" fisrt of
series the rise of the monied middle classes
SEPT 1952 "The Language of Advertising " W.H.Whyte,
discarding the old cliches
AUGUST 1954 "The Consumer Markets 1954 - 1959" Burck and
Parker
SEPT 1956 "The Amazing Advertising Business" first of a
series, Daniel Seligman; analysing the advertising boom
DEC 1956 Seligman no. 3
OCT 1956 "What a Country !" first of Burck article, see
June
JUNE 1959 "How America's Taste is changing" second of a
series by Gilbert Burck on the markets of the 1960's
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