Peter Hadley,
The History of Bovril Advertising,
Bovril Ltd.,
London
undated c1969.
IN GENERAL
How it all began Building a market Bovril and the Boer war The New Era What an Idea ! Into Battle That Sinking Feeling Funny Ha Ha Seriously Speaking At War Again Little Bovril Mid Century Miscellany Fitness without Fatness The Age of Promotion
IN PARTICULAR
On the Kitchen Front Spreading it on Advertising to Women Sporting Bovril Bovril and the Trade Bovril Abroad Here and There We've come a long way. |