to America in 1938 after a successful career in advertising in Milan and
Zurich. He found early success in posters and design work for the Golden
Gate Fair. Allied to terrific visual flair is an intelligent understanding
of mechanical structures.
his work was done for Spark Plug manufacturers, and at times his ingenuity
was stretched. His major achievement was the design of Magazine Covers.
"Giusti works almost exclusively in tempera. He uses the airbrush
but with considerable reserve. He is careful not to lose the distinction
of his own incisive brushline. Usually he carries his designs as far
as possible with the sable brush, then applies the airbrush where needed
for soft gradations and very smooth tones. He uses colored inks in his
airbrush, spraying them over the tempera."See E.W.Watson, FORTY
Illustrators and How They Work , Watson Guptill 1946, for a well illustrated
survey of Giusti's work.
detail of an advert January 1952
05 images for The Davison Chemical Corporation of Baltimore, Maryland.
"Progress through Chemicals". July 1944, detail of advert 19
x 25cms; and showing at this point Giusti's admiration for the Jean Carlu/Cassandre
graphic modernism. a neat company structure from June 1944 19 x 25cms;
Davison Chemical FORTUNE , December 1951