PART I - IN THE BEGINNING
Time Capsule: The Golden Age of QWuackery
What Sigmund Freud, Pope Leo and John Pemberton had in
common
The Tangled Chain of Title
Asa Candler His triumphs and Headaches
Bottle It: The World's Stupidest, Smartest Contract
PART II - HERETICS AND TRUE
BELIEVERS
Success under Siege
Dr. Wiley weighs in
The Sinister Syndicate
Coca Cola's Civil war
PART III - THE GOLDEN AGE
Robert T.Woodruff The Boss takes the helm
A Euphoric Depression and Pepsi's Push
The $4000 Bottle : Coca Cola Goes to War
Coca Cola Uber Alles
PART IV TROUBLE IN THE PROMISED
LAND
Coca Colonisation and the Communists
Breaking the Commandments
Paul Austin's Turbulent Sixties
Big red's Uneasy Slumber
PART V- THE CORPORATE ERA (1980 -
1989)
Robert Goizueta's Bottom Line
The Marketing Blunder of the Century
Global Fizz
World Without End
Epilogue The Nineties Erupt.
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