to return

 

 

JACKIE BATEY

PROJECT DESCRIPTION

at presentation

 

The non-traditional mode of presentation in a

studio based PhD

 

 

The proposed title is

'The Safe Cigarette, Visual Strategies of reassurance in American cigarette advertisements 1945 - 1964'.

 

1. The work is now complete

2. The thesis comprises three elements presented as a boxed unit (in the spirit of Marcel Duchamp's Green Box)

2.1 Nine artists' books and multiples.

2.2 The written analytical and historical sections in the form of eight Volumes.

2.3 The developmental work and full scale reproductions of original materialcontained on a CDROM bound into the volumes.

 

3. The Research Degree regulations as found in my student handbook section 15, the presentation of the final thesis makes eight points which I would like to address here variations, one by one.

• point 15.2 - My thesis is stitch bound conventionally for security and permanence, with sufficient a heavy card cover.

• point 15.3 -The exterior titling is as requested in design format and appears definitively on the outside of the box. The short title and conventional naming appears on each volume. Because the volumes are deliberately bound separately to ensure the optimum access to gatefolds and illustrations, the spines are too narrow to accommodate conventional titling.

• point 15.4 - all satisfied

•point 15.5 - all satisfied. I have used 130 gram acid free cartridge paper and conform to the regime of text on the right with appropriate images on the left.

• point 15.6 - all satisfied but the design considerations of the volumes include a heavy leading to ensure legibility.

• point 15.7 - all satisfied, with additional information on locating analytical examples on the original page.

 

 

 

 

to return