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JACKIE BATEY TOBACCO/ AMERICAN STUDIES REFERENCES basics of advertising
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1. Tobacco specific - where to begin ? Peter Taylor The Smoke Ring; Tobacco, Money & Multi-National Politics Sphere London 1984 pb Maurice Corina Trust in Tobacco; The Anglo American Struggle for Power Joseph London 1975 hb Harris Lewine Good-Bye to all That McGraw-Hill NY 1970 hb (a bit floppy)
2. Visuals in US advertising Don Herold Humour in Advertising and how to make it pay McGraw-Hill NY 1963 (contemporary ideas) Stephen Baker Advertising layout and art direction McGraw-Hill NY 1959 (excellent for design studies)
3. US Advertising Louis Cheskin Why People Buy; Motivational Research and its successful application Business Publications, London 1960 (1959) (Chapter 15, The knack of buying art. Chapter 16 Photography - how, when and where ?) Martin Mayer Madison Avenue usa Penguin Harmondsworth 1958 pb Roland Marchand Advertising and the American Dream; Univ.Calif Press 1986 Making Way for Modernity 1920 - 1940 Joe McGinniss The Selling of the President 1968 Trident NY 1969 Simon J.Bronner Consuming Visions; Accumulation and Display 1989 Goods in America 1880 -1920 Mail order catalogues, general consumer culture John Gunther Taken at the Flood, The Story of Albert Lasker, pioneer advertiser Hamish Hamilton London 1960 (Amer.Tob.Co.) Susan Strasser Satisfaction Guaranteed; The Making of the American Mass Market Pantheon NY 1989 Bart Cummings Advertising's Benevolent Dictators, interviews with the great NTC Lincolnwood 1987 recommended
3. Advertising Generally Trevor Millum Images of Woman; Advertising in Women's Magazines [mainly UK] Chatto & Windus London 1975 Kathy Myers Understains. The Sense and Seduction of Advertising Comedia London 1986. Good gen intro. David Ogilvy Ogilvy on Advertising Pan London 1983.
Case Studies. Judith Williamson Decoding Advertisements; Ideology and Meaning in Advertising Boyars L 1983 - a classic and a bit dated. Enis and Cox Marketing Classics(articles from Journal of Marketing and Harvard Allyn and Bacon Boston 1985 Business Review 1950's and 1960's) International Ad.Assoc Controversy Advertising; How Advertisers Present Points of View Hastings House NY 1977 J.L.Watkins The Hundred Greatest Advertisements Who Wrote Them and What They did Dover NY 1959. What's the Visual Equivalent ? G.C.Warren (ed) The Foods we Eat (study of consumption, chapters by the meal, by Crawfords) Cassell London 1958
4. Gesture and Interpretation Shearer West The Image of the Actor; Verbal and Visual Representation in the Age of Pinter London 1991 (this you have) Garrick and Kendal Charlotte Wolf A Psychology of Gesture (you've had this) Methuen London 1945. See also her The Human Hand |
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USEFUL ARTICLES inFORTUNE magazine.
A. TOBACCO JULY 1935 launching The Fortune Survey - cigarette consumption p112 good survey of smoking habits in some detail OCT 1935 The Fortune Survey contd MARCH 1936 'Philip Morris' excellent background, good photographs JULY 1937 'Old Gold Contest' using rebus puzzles AUGUST 1938 'Reynolds' Tobacco' excellent detail of the design and building of the Camel campaigns MARCH 1947 'Machine as Salesman' the Rowe Corporation, good drawings and detail OCT 1949 'Philip Morris comeback....' the no.4 cigarette, the chairman's contributuin and the salesman's day MAY 1950 'Benson and Hedges' the minor sensation of Parliament cigarettes, good article anon with details of top 10 fags in US in 1949 DEC 1953 'The Uproar in Cigarettes' Kings, filter tips and switching brands DEC 1957 'R.J.Reynolds' King-Size Profits' (T.P.Murphy) - overtaking American Tobacco - reference to cancer scare - new brands etc JANUARY 1963 'Embattled Tobacco's New Strategy', anon. excellent and much recommended on consumption and the health issues B.
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ADVERTISING AND THE ECONOMY in FORTUNE SEPT 1932 a survey of radio advertising -Lucky Strike mentioned MAY 1947 'How Well can Americans Live ?' p,130 what they eat, drink, and smoke NOV 1947 issue devoted to selling, see image montage by Will Burtin p 108 "American Bazaar" APRIL 1952 'Why do People Buy ?' AUGUST 1953 'The Changing American market' first of series the rise of the monied middle classes SEPT 1952 'The Language of Advertising ' W.H.Whyte, discarding the old cliches AUGUST 1954 'The Consumer Markets 1954 - 1959' Burck and Parker SEPT 1956 'The Amazing Advertising Business' first of a series, Daniel Seligman; analysing the advertising boom DEC 1956 Seligman no. 3 OCT 1956 'What a Country !' first of Burck's article, see also June JUNE 1959 'How America's Taste is changing' second of a series by Gilbert Burck on the markets of the 1960's |
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