SPECIAL DAYS

CHRISTMAS
SANTA CLAUS

FATHER AND MOTHER
VALENTINE'S DAY
HALLOWEEN for Cigarettes
SHROVE TUESDAY
EASTER
PATRIOTIC DAYS
THANKSGIVING DAY

 

... wherever and whenever special days have been allotted by an advertiser to shift their product according to a calendar of their own devising. Father's Day. Mothering Sunday. Neighbouring Weekend. Sad Sunday, Blue Monday, Shrimp Saturday.

What more convenient than latching onto the Christian calendar?