Buckminster Fuller (1895-1983) contributed articles on housing to FORTUNE from 1932 and then became their science and technology consultant from 1938 until 1940. The 1946 article is unusual for FORTUNE in its concentration on an individual theorist and designer.

From Critical Path, 1982 "As a long-time student of foreign investment I saw a pattern developing. Between 1938 and 1940 I was on the editorial staff of Fortune magazine as its science and technology consultant, and my researchers harvested all the statistics for Fortune's tenth-anniversary issue, "USA and the World." In that issue I uncovered and was able to prove several new socioeconomic facts -- for the first time in the history of industrial economics:

the economic health of the American -- or any industrial -- economy was no longer disclosed (as in the past) by the total tonnage of its product output, but by the amount of electrical energy generated by that activity; tonnage had ceased to be the criterion because we were doing so much more given work with so much less pounds of materials, ergs of energy, and seconds of time per given function as to occasion ever newer, lighter, and stronger metallic alloys, chemicals, and electronics.

Peter Drucker met Fuller at FORTUNE c1940. " At one point Luce told Drucker that he didn't know what Fuller was up to, and didn't understand a word he said, but thought he was a good performer and was willing to bet on him. " Drucker, Adventures of a Bystander.

See also Victoria Vesna ARTBYTE August-September 1998.

WORLD ENERGY diagram February 1940, diagram executed by Philip Ragan.