The Corporate entity can be a narrative.

Each organisation has its rise and fall, renewal and metamorphosis.

Each industrial organisation seeks to create a sort of persona from its marketing, its brand characters, even the personality of its management.
 
Visual analysis

the changing logo, the changing brand character, samples,

01 Kangaroo Pocket Books  The dates are 01 - 10 1939 1941 1942/3 1943-5 1946 1948 1949 1962 1964 1977

02 Mr. Peanut (1918, 1927, 1962)

03 Quaker Oats (1877, 1946, 1957, 1970)

04 Jolly Green Giant (1926, 1960, 1970)

05 Bell Telephone (1889,1939,1969)

06 Penguin Books

07 IBM (1949, 1956, 1960, 1970)

08 Weyerhauser Timber Co

TRADE MARKS

09

10

11
 

COMPARATIVE MATERIAL
 
1. Team Games- the heraldry of football; the uniform of the golfer (the only way a white middle class male gets to look like a black pimp); the Masonic Order - men dressing up in full regalia, aprons and sahes; Japanese Armies of early sections of Kagemusha, Kurosawa's film of the Shadow warrior; coordination of effort in the North Korean Political Parade.

2. Folly on Horseback; Eugene Terr'Blanche and the AWB

3. Corporate Identification ; Ford and Big Business

4. The Stuff,directed by Larry Cohen. Sections of advertising for a substance that turns out to be a yoghurt that eats you from inside (and suggested by the fad for tofu)