I LOST MY HEAD, ARROW SHIRTS January 1952
THE PALACE OF CULTURE, Roland Emmett, Punch 1951
FRESH AS A ......

 

 

The Visual Cliche is a picture that exactly reinforces an idiom. It can be a shallow solution or it can be a subtle undermining of the viewer's anticipations. Cliches are there to be challenged and used.

 

A 01 Hewitt Restfoam January 1947; 02 Learstar June 1955; 03 Delco Radio November 1961; 04 Gilbert Papers October 1942;

B 01 Union Carbide, November 1955; 02 Shell, November 1955 ; 03 Atlantic Bond, October 1953; 04, First National City Bank, February 1969;

C 01 Eyrie Railroad May 1946; 02, McNally Pittsburgh, March 1946 ; 03 Dow, May 1950; 04, advertisement unknwn, c1958;

 

The personification of the Cliche , advertisement for Young and Rubicam January 1968

 

Make sure you look at the Emmett above - a brilliant parade of the Visual Cliches of Cartoon Humour.