The Visual Cliche is a picture that exactly reinforces an idiom. It can be a shallow solution or it can be a subtle undermining of the viewer's anticipations. Cliches are there to be challenged and used.

A Restfoam January 1947; 02 Learstar June 1955; 03 Delco Radio November 1961; 04 Gilbert Papers October 1942;

B 01 Union Carbide, November 1955; 02 Shell, November 1955 ; 03 Atlantic Bond, October 1953; 04, First National City Bank, February 1969;

C 01 Eyrie Railroad May 1946; 02, McNally Pittsburgh, March 1946 ; 03 Dow, May 1950; 04, advertisement unknwn, c1958;

D The personification of the Cliche , advertisement for Young and Rubicam January 1968

THE PALACE OF CULTURE, BRITISH HUMOUR Roland Emmett, Punch 1951 is the most comprehensive guide to the visual conevntions of British Humour that can be imagined. Only such an old hand at the business could have come up with a mapping that includes, the desert island, the fakir on his bed of nails, break in the ice - magnificent. Treat yourself