TOP ROW; Cadillac advert August 1955; Firestone tires September 1955; 7UP November 1951

SECOND ROW ; illustration to Half-Hearted Wife May 1954; Mrs Gable fakes a painting June 1950; EMCEE August 1947

THIRD ROW Douglas Crockwell, My New Hobby, Beer Advert, date unknown c1953 ; fiction illustration Decadent Angel August 1949; Tom Cowell, advert for New England Mutual Life, November 1959

FOURTH ROW Fiction illustration Counterfeit Masterpiece, August 1960; fiction illustration, A Most Beautiful Model, JJuly 1959 ; Hitchcock belts May 1950;

BOTTOM ROW Jack Potter advert for Coca-Cola undated c1962 ; Fiction illustration August 1949; L.S.Johnson, New Yorker cover March 1985

As a consuming public we are at ease when an easel signifies the presence of the artist. There are ways in which you have to sit and contemplate as an artist and indeed as a spectator. An implicit attraction is the presence of the model, quietly smouldering as contemplated by the artist, whose mind is, of course, far above such matters as sex. Mrs Gable is pretending to paint a canvas which, on close examination, turns out to be a painting by Henri Rousseau. I have a similar image of Dwight Eisenhower doing the same to underpin his artistic credentials as the Republican candidate for the Presidency, also faking a Rousseau.

GEORGE EDWARDS, Uncommon Birds Titlepage 1764

EDOUARD DETAILLE IN HIS STUDIO

THE SAME WITH RAMPANT HOOVES

EDWARD SAMSON. OH YOU MODERNS 1933

WHEN THE FINISHING TOUCH SPOILED THE MASTERPIECE, SHELL 1957

NO ARTISTS THEY , Campbell-Ewald advertising

REALISM OUTDONE, an early Baselitz pose